Privacy policy

Privacy Policy

Unless otherwise specified below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This only applies insofar as no other indication is made in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Customer account      orders      

Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.

Contact       Newsletter   

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. By submitting your message, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can withdraw your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the withdrawal. We will only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Usage of the email address for sending newsletters
We use your email address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided that you have expressly consented to this. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the withdrawal. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.

Your data will be passed on to a service provider for email marketing within the scope of order processing. Your data will not be passed on to any other third parties.


Shipping service provider       Product management      

Forwarding of email address to shipping companies for information about the shipping status
We pass on your email address to the transport company as part of the contract processing, provided that you have expressly agreed to this in the ordering process. The purpose of the transfer is to inform you by email about the shipping status. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can withdraw your consent at any time by notifying us or the transport company without affecting the lawfulness of the processing carried out on the basis of the consent until the withdrawal.

Usage of an external enterprise resource planning system
We use an enterprise resource planning system for contract processing within the scope of order processing. For this purpose, your personal data collected in the context of the order is transferred to
Xentral ERP Software GmbH, Fuggerstraße 11 86150 Augsburg, Germany
transmitted.


Payment service provider       Credit report      

Usage of PayPal
Alle PayPal transactions are subject to the PayPal privacy policy. You can find it here: https://www.paypal.com/webapps/mpp/ua/privacy-full

Usage of PayPal Express
We use the Paypal Express payment service of PayPal Express der PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxemburg; "PayPal"). The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you call up the website. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
This data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object at any time to this processing of your personal data based on Art. 6 (1) f DSGVO for reasons arising from your particular situation.
With the selection and use of PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you with the selected payment method. This processing is based on Art. 6 para. 1 lit. b DSGVO. For more information on data processing when using the payment service PayPal Express, please see the associated privacy policy here.

Usage of Amazon Payments
We use the payment service Amazon Payments of Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxemburg; “Amazon Payments”).
The data processing serves the purpose of being able to offer you payment via the payment service Amazon Payments.
To integrate this payment service, it is necessary that Amazon Payments collects, stores and analyzes data (e.g. IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
This data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object at any time to this processing of your personal data based on Art. 6 (1) f DSGVO for reasons arising from your particular situation.
With the selection and use of "Amazon Payments", the data required for payment processing will be transmitted to Amazon Payments in order to be able to fulfill the contract with you with the selected payment method. This processing is based on Art. 6 para. 1 lit. b DSGVO.
For more information on data processing when using the Amazon Payments payment service, please see the associated privacy policy at: https://pay.amazon.com/help/201212490

Data collection and processing for credit assessment
If we provide advance services, e.g. in the case of payment by invoice or direct debit, we reserve the right to obtain credit information on the basis of mathematical-statistical methods using Klarna GmbH, Theresienhöhe 12, 80339 Munich, Germany. For this purpose, we transmit the personal data required for a credit check there and use the information received about the statistical probability of a payment default for a weighed decision on the establishment, implementation or termination of the contractual relationship. The creditworthiness information may include probability values (score values), which are calculated on the basis of scientifically recognized mathematical-statistical methods and in the calculation of which, among other things, address data are included. Your interests worthy of protection are taken into account in accordance with the statutory provisions. The data processing serves the purpose of credit assessment for a contract initiation. The processing is carried out on the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in protection against payment default when we make advance payments. You have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) f DSGVO for reasons arising from your particular situation by notifying us. The provision of the data is necessary for the conclusion of the contract with the payment method you have chosen. Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.

Usage of personal data when selecting Klarna as a payment method
If you have chosen Klarna's payment services Klarna Invoice and/or Klarna Installment Purchase as a payment option, you have consented that we have collected and transmitted to Klarna the following personal data necessary for the processing of the purchase on account and an identity and credit check, such as first and last name, address, date of birth, gender, email address, IP address, telephone number, as well as the data necessary for the processing of the purchase on account, which are related to the order, such as the number of items, item number, invoice amount and taxes in percent. The data processing serves the purpose of offering the payment methods invoice purchase and installment purchase as well as the credit assessment required for this. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can withdraw your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the withdrawal.
The transmission of this data takes place so that Klarna can create an invoice and perform an identity and credit check for the processing of your purchase with the invoice processing requested by you. Klarna requires the personal data of the buyer to obtain information from credit agencies for the purpose of identity and credit checks. In Germany, this may be the following credit agencies:
- Schufa Holding AG, Kormoranweg 5, 65203 Wiesbaden
- Bürgel Wirtschaftsinformationen GmbH & Co. KG, Postfach 5001 66, 22701 Hamburg
- Creditreform Bremen Seddig KG, Contrescarpe 17, 28203 Bremen
- infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden.
In the context of the decision on the establishment, execution or termination of the contractual relationship, Klarna collects and uses, apart from an address check, also information on the past payment behavior of the buyer as well as probability values on this behavior in the future. The calculation of these score values by Klarna is based on a scientifically recognized mathematical-statistical method. For this purpose, Klarna will also use your address data, among other things. If this calculation shows that your creditworthiness is not given, Klarna will inform you immediately.

Withdrawal of the usage of personal data towards Klarna
1. You can withdraw your consent to the usage of personal data at any time to Klarna. However, Klarna remains entitled to process, use and transfer the personal data, if necessary, insofar as this is necessary for the contractual payment processing through Klarna's services, is required by law, or is required by a court or an authority.
2. You can, of course, obtain information about the personal data stored by Klarna at any time. This right is guaranteed by the Federal Data Protection Act. If you as a buyer wish to do so or to notify Klarna of any changes regarding the stored data, you can contact datenschutz@klarna.de.

Analysis      Advertisement      Communication      

Usage of Google Analytics
We use the Google Analytics web analytics service provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“). If you are a resident of the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. In this context, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
Google has certified itself under the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with the European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the withdrawal. You can find more information on terms of use and data protection at https://marketingplatform.google.com/about/analytics/terms/us/ or via https://policies.google.com/?hl=en&gl=en as well as via https://policies.google.com/technologies/cookies?hl=en.

Usage of Facebook Pixel 
We use the remarketing function „Custom Audiences“ of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook") on our website.
The application serves the purpose of targeting visitors to the website with interest-based advertising on the Facebook social network. For this purpose, the remarketing tag of Facebook has been implemented on the website. Via this tag, a direct connection to the Facebook servers is established when visiting the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-related Facebook ads. Your data may be transferred to the USA. Facebook has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and has thus undertaken to comply with the European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.
For more information about the collection and usage of data by Facebook, about your rights in this respect and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.

Plug-ins

Usage of Social Plug-ins
We use plug-ins of social networks on our website. The integration of social plug-ins and the data processing that takes place serves the purpose of optimizing advertising for our products.
When integrating social plug-ins, a link is established between your computer and the servers of the social network providers and the plug-in is displayed on the page by notifying your browser, provided you have expressly consented to this. In this process, both your IP address and the information about which of our pages you have visited are transmitted to the provider servers. This applies regardless of whether you are registered or logged in to the social network. Transmission also takes place for non-registered or non-logged-in users. If you are connected to one or more of your social network accounts at the same time, the collected information can also be assigned to your corresponding profiles. When using the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The data processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.
Social networks named below are integrated on our website by means of social plug-ins. For more information on the scope and purpose of the collection and use of the data, as well as your rights in this regard and options for protecting your privacy, please refer to the linked data protection notices of the providers.

Facebook der Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php

LinkedIn der LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA)
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy

Pinterest der Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
https://about.pinterest.com/de/privacy-policy

Usage of GoogleMaps
We use the GoogleMaps map embedding feature of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“) on our website.
If you are resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
The function enables the visual display of geographical information and interactive maps. In the process, Google also collects, processes and uses data of visitors to the websites when they call up the pages in which GoogleMaps maps are integrated.
Your data may also be transferred to the USA. Google has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with the European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from the legitimate interest in the demand-oriented and targeted design of our website. You have the right to withdraw your consent to the processing of your personal data based on Art. 6 (1) (f) DSGVO at any time for reasons related to your particular situation.
For more information on the collection and use of data by Google, please refer to Google's privacy policy at https://www.google.com/privacypolicy.html. There you also have the option in the Privacy Center to change your settings so that you can manage and protect your data processed by Google.

Usage of YouTube
We use the YouTube video embedding feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Irland; „YouTube“) on our website. YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. Google has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with the European data protection guidelines.
The data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from the legitimate interest in the demand-oriented and targeted design of our website. You have the right to withdraw your consent to the processing of your personal data based on Art. 6 (1) (f) DSGVO at any time for reasons related to your particular situation.
For more information about the collection and use of data by YouTube and Google, about your rights in this respect and options for protecting your privacy, please refer to YouTube's privacy policy at https://www.youtube.com/t/privacy.

Usage of Vimeo
We use plug-ins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) on our website to integrate videos of the portal "Vimeo".
When you visit pages of our website that are provided with such a plug-in, a connection to the servers of Vimeo is established and the plug-in is displayed on the page by notifying your browser. This transmits to the servers of Vimeo both your IP address and the information about which of our pages you have visited.
If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When using the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transferred to the USA. Vimeo has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with the European data protection guidelines.
The data processing is carried out on the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of our website and the legitimate interest of Vimeo in market analysis and in improving its services in a demand-oriented and targeted manner. You have the right to withdraw your consent to the processing of your personal data based on Art. 6 (1) (f) DSGVO at any time for reasons related to your particular situation.
If you do not want Vimeo to assign the collected information directly to your Vimeo account, you must log out of Vimeo before visiting our website.
For more information on the purpose and scope of the collection and the further use and processing of the data by Vimeo, as well as your rights in this regard and options for protecting your privacy, please refer to the privacy policy of Vimeo:: https://vimeo.com/privacy

Usage of Consentmanager
We use the consent management tool Consentmanager der Jaohawi AB (Håltegelvägen 1b, 72348 Västerås, Schweden; "Consentmanager") on our website.
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, and to exercise your right of revocation for consent already given.
Data processing serves the purpose of obtaining and documenting required consents to data processing and thus complying with legal obligations.
Cookies may be used for this purpose. Among other things, the following information may be collected and transmitted to Consentmanager: Date and time of the page view, information about the browser you are using and the device you are using, anonymized IP address, opt-in and opt-out data. This data is not passed on to other third parties.
Data processing is carried out to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c DSGVO.
You can find more information about data protection at Consentmanager at: https://www.consentmanager.net/privacy.php


Data subject rights and storage duration

Storage duration
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods and then deleted after expiry of the period, unless you have consented to further processing and use.

Data subject rights
If the legal requirements are met, you have the following rights according to Art. 15 to 20 DSGVO: the right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) DSGVO, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct marketing.

Contact us if you wish. You can find the contact details in our imprint.

Right of complaint to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to submit a complaint to the supervisory authority if you believe that the processing of your personal data is not carried out lawfully.

Right of withdrawal
If the personal data processing listed here is based on our legitimate interest according to Art. 6 (1) lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the purpose of asserting, exercising or defending legal claims.

If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will terminate the processing of the data concerned for the purpose of direct marketing.

last update: Oct 23,2019